DILEMMA
From Nina came to me as a project with a clear challenge: creating a visual identity for a pet accessory brand that felt truly aligned with its audience. The brand needed a look and feel that went beyond typical pet-product aesthetics, something capable of capturing movement, personality, and zoomies. The main objective was to build a visual identity that instantly communicated friendliness, trust, and playfulness, while remaining flexible enough to adapt to future product lines and brand growth.
From Nina came to me as a project with a clear challenge: creating a visual identity for a pet accessory brand that felt truly aligned with its audience. The brand needed a look and feel that went beyond typical pet-product aesthetics, something capable of capturing movement, personality, and zoomies. The main objective was to build a visual identity that instantly communicated friendliness, trust, and playfulness, while remaining flexible enough to adapt to future product lines and brand growth.
The brand focused on pet accessories; the goal was not only to highlight the quality and personality of the products but also to celebrate the happiness and energy of the pets wearing them. The creative process aimed to design a brand that feels approachable, vibrant, and full of character.
After a careful analysis of the market and audience, it was decided to design a logo that combines imagery and typography, merging both elements in a cheerful and flexible composition that feels approachable and full of character, while adaptable across platforms.
After a careful analysis of the market and audience, it was decided to design a logo that combines imagery and typography, merging both elements in a cheerful and flexible composition that feels approachable and full of character, while adaptable across platforms.
From Nina’s identity reflects more than a product line. It’s a celebration of companionship, energy, and the everyday joy that pets bring into our lives.
ROLE
Collaborated in defining and organizing Wendy's (owner) ideas into brand goals.
Defined the brand's values, communication tone, and personality.
Designed logo and visual identity that complements the theoretical and personality aspects of the branding.
Create resources such as layouts and business cards that are accessible and easy for the brand manager to use.
CONCLUSION
From Nina is a very fun and vibrant project. It aims to strengthen a bond, and that connection feels very genuine. From a graphic design perspective, it was an interesting project because it pushed me to step outside my usual style. It's different from my typical work, but I'm glad it turned out that way. Experimenting and seeking inspiration were crucial.
From Nina is a very fun and vibrant project. It aims to strengthen a bond, and that connection feels very genuine. From a graphic design perspective, it was an interesting project because it pushed me to step outside my usual style. It's different from my typical work, but I'm glad it turned out that way. Experimenting and seeking inspiration were crucial.
