DILEMMA
Denovoo aimed to expand its sales channels and reach more consumers. As an authorized CPS seller, its focus was on selling primarily to these customers, and in conjunction with this expansion, providing an easier and more consistent service to regular customers who normally place orders directly.
Denovoo x Chicago Public Schools
As a first step, a user experience analysis was conducted to determine how to empathize with users and make it easier for them to obtain products. We found that we could save time and effort by creating customized online stores for schools. This saved teachers and administrators the work of placing orders and gathering information, and parents could view and order what they wanted directly from Denovoo.
The user interface, from concept to implementation, was built using Figma and Shopify.
Each layout, product mockup, and interface element was carefully crafted to reflect the school’s identity while maintaining Denovoo’s branding. Product listings were built with detailed descriptions, sizes, pricing, and variations to deliver an intuitive and visually engaging shopping experience aligned with a web optimization for quick loading times, image quality, and enough content as info or mockups to ensure the consumer is sure and happy with their decision.
We can see as examples schools like Frederic Copin Elementary and Benito Juarez Community Academy.
Each layout, product mockup, and interface element was carefully crafted to reflect the school’s identity while maintaining Denovoo’s branding. Product listings were built with detailed descriptions, sizes, pricing, and variations to deliver an intuitive and visually engaging shopping experience aligned with a web optimization for quick loading times, image quality, and enough content as info or mockups to ensure the consumer is sure and happy with their decision.
We can see as examples schools like Frederic Copin Elementary and Benito Juarez Community Academy.
Denovoo Email Marketing and Web Banners
Denovoo's digital presence needed to be complemented. With this campaign, I started with a solid email copy. The graduation season, which was used as the main topic to boost the campaign, gave a reason for contact and follow-up with previous customers to place a new order. The school mascots were taken as a trigger, which is the reason why it has variations. It was a banner adapted for the animal and colors that better fit the school, aligned with a strong copy that reinforced the call to action.
Opening to new markets, keeping the consistency of the branding and services. While exploring other markets, we found that most Martial Arts Clubs or Gyms have a strong bond between Students and the Gym. With that feeling of belonging, it can be improved by wearing some club representation. Personalized merch can be a strong tool to create bonds.
ROLE
Led and participated in UX research to determine how to improve sales channels.
Managed and created personalized stores for schools and Denovoo.
Create email copies, call to actions, Digital designs, and strategies improve and obtain more direct orders.
Innovated and incorporated a more prominent graphic style that is adaptable to different media.
Worked collaboratively with clients and CPS to promote their brand and increase sales.
Designed printed material, offset, School Spirit Wear, sports uniforms, and digital marketing material under Denovoo's Brand.
Managed and created personalized stores for schools and Denovoo.
Create email copies, call to actions, Digital designs, and strategies improve and obtain more direct orders.
Innovated and incorporated a more prominent graphic style that is adaptable to different media.
Worked collaboratively with clients and CPS to promote their brand and increase sales.
Designed printed material, offset, School Spirit Wear, sports uniforms, and digital marketing material under Denovoo's Brand.
CONCLUSION
This project required several stages to complete. Understanding the user, their needs, and their challenges was crucial in determining which channels would be most effective. Once the design and development phase of the online stores was underway, it became exciting and required extensive research into both resources and optimization techniques. Working with different schools demanded managing various branding and styles, which constantly pushed me to reinvent myself and seek new inspiration.
This project required several stages to complete. Understanding the user, their needs, and their challenges was crucial in determining which channels would be most effective. Once the design and development phase of the online stores was underway, it became exciting and required extensive research into both resources and optimization techniques. Working with different schools demanded managing various branding and styles, which constantly pushed me to reinvent myself and seek new inspiration.
