Denovoo x Chicago Public Schools
Denovoo, as an official CPS vendor, aimed to expand its presence through new digital sales channels.
To achieve this, I designed and developed customized online stores for each school, creating the full user experience from concept to implementation using Figma and Shopify.
Each layout, product mockup, and interface element was carefully crafted to reflect the school’s identity while maintaining Denovoo’s branding. Product listings were thoughtfully built with detailed descriptions, sizes, pricing, and variations to deliver an intuitive and visually engaging shopping experience.
To achieve this, I designed and developed customized online stores for each school, creating the full user experience from concept to implementation using Figma and Shopify.
Each layout, product mockup, and interface element was carefully crafted to reflect the school’s identity while maintaining Denovoo’s branding. Product listings were thoughtfully built with detailed descriptions, sizes, pricing, and variations to deliver an intuitive and visually engaging shopping experience.
Aligned with the goal of offering the easiest and accessible experience for the users. (students, teachers, staff, and parents).
I focused on creating personalized designs for each school and optimized the web for quick loading times, image quality, and enough content as info or mockups to ensure the consumer is sure and happy with their decision.
We can see as examples schools like Frederic Copin Elementary and Benito Juarez Community Academy.
I focused on creating personalized designs for each school and optimized the web for quick loading times, image quality, and enough content as info or mockups to ensure the consumer is sure and happy with their decision.
We can see as examples schools like Frederic Copin Elementary and Benito Juarez Community Academy.
Denovoo Email Marketing and Web Banners
Denovoo's digital presence needed to be complemented with other tools and strategies in order to motivate consumers to also place a direct order.
This Campaign started with one art focused on the basis of the brand. Established a solid branding complemented by an email copy. The second step was the graduation season, which was used as the main topic to boost the campaign, give a reason for contact, and give a follow-up to the previous customers to place a new order. The school mascots were taken as a trigger, which is the reason why it has variations. It was a banner adapted for the animal and colors that better fit the school, aligned with a strong copy that reinforced the call to action.
This Campaign started with one art focused on the basis of the brand. Established a solid branding complemented by an email copy. The second step was the graduation season, which was used as the main topic to boost the campaign, give a reason for contact, and give a follow-up to the previous customers to place a new order. The school mascots were taken as a trigger, which is the reason why it has variations. It was a banner adapted for the animal and colors that better fit the school, aligned with a strong copy that reinforced the call to action.
Opening to new markets, keeping the consistency of the branding and services. While exploring other markets, we found that most Martial Arts Clubs or Gyms have a strong bond between Students and the Gym. With that feeling of belonging, it can be improved by wearing some club representation. Personalized merch can be a strong tool to create bonds.
Denovoo Designs
This final section showcases a collection of custom apparel and spirit wear developed for different schools under the Denovoo brand. Each piece represents the connection between design, identity, and community spirit.
